Digital Marketing Insights

The B2B landscape has undergone a significant transformation over the years. The emergence of digital technologies and platforms has created a drastic impact on marketing strategies. In an information-hungry age, customers are playing a more …

The New Year has begun on quite an arty note for all of us at Ethinos! The last week of January saw us being signed on as the social media agency for Kala Ghoda Arts …

‘Content Marketing’ – you hear it everywhere! It is fast becoming a priority on the agenda of marketers. Prospects and customers are no longer waiting to be fed information. On the contrary, they are actively …

If numbers tell a story, then the story of online India seems to be a really exciting one! Be it internet connections, smartphone users, tablet users, or social media; the numbers have shown a consistently …

The recent supersonic skydive jump of Felix Baumgartner got a lot of recognition for Red Bull due to the 20,239,065 views that the video got. Considering how many people watched the telecast, and how prominent …

As a leading digital marketing company, our experience has taught us that numbers are important. You cannot plan a sound digital marketing strategy without getting an accurate overview of the size and scope of the …

If you’re one of those who’ve had the harrowing experience of coding an HTML E-newsletter, and spent hours trying to figure out what you’ve done wrong that’s causing the design to render differently on different …

Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …

If I got a rupee for every time I read ‘Content is King’, I’m sure I would’ve made enough be able to give up my job and live a dream life with no worries in …

If the latest Digital Media Snapshot of India is anything to go by, saying that digital media is booming in India would be quite an understatement! In three months, internet connections have grown by 20 …