Digital Marketing Insights

Gartner projects organic search traffic could drop 50% by 2028. Not surprising, because people aren’t Googling like they used to, they’re now asking AI to just answer the question. ChatGPT, Gemini, and Google AI Overviews …

SEO isn’t dead. But the old way of doing SEO is starting to age fast. Google’s AI Overviews now reach more than 1.5 billion users every month, and one research found that users who see …

It’s not unusual for brands to believe the key to ranking is publishing more. More blogs, more pages, more keywords. That used to work. But that playbook is breaking fast. Right now, with platforms like …

Something doesn’t add up. Click-through rates are falling. Traffic from search is flattening. In some cases, it’s declining. In fact, zero-click searches have risen to nearly 69% in some categories. Most teams look at this …

Your competitor is showing up in AI-generated results, and you’re not. When someone asks tools like ChatGPT or Google’s AI what to buy, which brand to trust, or which product to choose, certain companies consistently …

Influencers now play a far wider role in today’s digital ecosystem than just being visible and active on social media. A key component of search engine optimisation tactics, it was formerly largely utilised to generate buzz and …

This Republic Day, as India proudly turned 77, the way brands chose to celebrate wasn’t just about flags or taglines; it was about everyday India and the stories woven through its people, places, and dreams. Much like the …

Would you rather buy a product from a promotional brand campaign or a product tried and tested by real customers? If your instinct leans toward the second option, you perfectly mirror the global consumer’s mood today. Your consumers actively …

Does SEO sometimes feel like some kind of never-ending guessing game? You spend hours running audits, analysing keywords, and tweaking meta tags, only to see tiny changes in rankings. But what if the real game-changer …

If you thought social media peaked this year, think again, the next wave is bigger, bolder, and about to change everything. Just when we thought it couldn’t get any wilder, 2025 proved us wrong, and …