Digital Marketing Insights

You cannot just upload videos on YouTube and expect them to ‘Go Viral’. It’s no rocket science that YouTube is becoming a prodigious platform used by teeming millions. In today’s world, companies have to create …

Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …

More than a century before the #MakeInIndia trend started, Indian businessmen started manufacturing products and offering services within; some with and some without technological collaboration with foreign companies. Perhaps some people were not as awed …

How do you increase your app installs? How do you keep Cost Per Install (CPI) under control? What strategies can you apply to your campaign and how? How can you checkmate competition when entering the …

Yet again…it’s that time of the year when we go number crunching and come up with digital statistics that are worth sharing. Did you know? There has been 5X increase in App downloads in the …

Businesses of all forms – size or type, have one crucial requisite that determines their longevity and sustainability – the ability to communicate. An idea, product or service imperatively requires validation, promotion, recommendation and interaction …

Social media is becoming a huge platform and it will have a great impact on businesses in the coming centuries. It is becoming very important for organizations to stay updated with the social media marketing …

“How do we make this content VIRAL?” How many of us have gone through this perilous scenario? The answer, as most of us know is you can’t! A while back, many brands and entrepreneurs started …

The digital world is filled with conversations comprising of question-answers, reviews-suggestions, critiques- compliments for your brand or its products and services. You need a mechanism to channelize this rich feedback into your strategy in order …

We were born to be real not to be perfect. Nobody is perfect in this competitive business world that’s why pencils have erasers. Similarly, some mistakes can really goof up your brand. Nobody has the …