The world is digitally connected through social networks today, like never before. A staggering amount of content is being shared each day, each minute, each second! Every brand worth its salt wants a digital marketing …
How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …
Considering the humongous amounts of information available, playing soothsayer when it comes to analysing digital marketing trends can get quite tedious. And a lot of times, it can leave you frustrated because there are so …
Imagine this! You’re waiting outside a store with 100 + people. The billboards, posters fallen on the floor next to you, read, 75% OFF on all our products! Everyone around you looks anxious, puzzled and …
What is the first thing you do when you wake up? Check Facebook? I’m sure that is the answer most of you would give. Because it’s true! Our obsession with social media is a reality! …
“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …
‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …
Google Analytics is one of the most powerful tools to track your website visitors and effectiveness of your online marketing activities. Advance level WebMatrix along with Google Analytics can also help you to measure the …
“I am not sure whether my customers will be looking for me on their mobile devices”, “Creating a mobile strategy is not a part of my plans, nor do I have the resources for it.” …
India is experiencing marked and rapid changes as more and more Indians get on the internet to be digitally connected. Social media is becoming one of the primary motivations for consumers to get online, and …