EMAIL NEWSLETTERS – DECODED
If you’re one of those who’ve had the harrowing experience of coding an HTML E-newsletter, and spent hours trying to figure out what you’ve done wrong that’s causing the design to render differently on different …
Facebook v/s Twitter – The battle of the best
When you think of social media platforms, Facebook and Twitter are the two giants that will most likely be the first ones to strike your mind. They have virtually become generic names for social networking! …
Has your brand achieved gaming glory yet?
Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …
Tips for NGO’s to use Social Media for Raising Funds
Out of interest and also a sense of duty I feel towards society, I’ve generally always believed in doing my bit to support charitable causes. In the course of my business interactions and as a …
Quick Tips to Get Your Landing Page Design Right
So you’ve planned the perfect digital marketing strategy. Placed the right ads on the right sites and got your target audience to click them. And now they’re on the landing page. Your company’s first interface …
Has your digital marketing strategy tapped the Twitterverse yet?
If you haven’t been tweeting away for your business yet, you might be missing out on a major opportunity. Twitter, a micro-blogging platform that lets you express yourself in 140 characters is proving to be …
Facebook Insights – What do they tell you and how do they help you?
When Facebook announced its new format of timelines for official brand/company pages, it received both, positive and negative reactions to the changes. However, inspite of the mixed response to the look and feel, most users …
Creative Commons Simplified
If I got a rupee for every time I read ‘Content is King’, I’m sure I would’ve made enough be able to give up my job and live a dream life with no worries in …
Digital Media Snapshot
If the latest Digital Media Snapshot of India is anything to go by, saying that digital media is booming in India would be quite an understatement! In three months, internet connections have grown by 20 …
The Social Way of Life
We live in an ever-changing and constantly adapting world. Not so much in the biological sense of the term, but in terms of the sphere of social trend that envelopes us. That very sphere which …