6 Lessons Learnt from The SkunkWorks Challenge!
If you’re still wondering what I’m talking about, clearly you’ve been away too long! Here’s what The SkunkWorks Challenge was all about, and how we made it to the finals! And then we won! Nice …
Ethinos makes it to the Winners’ List of the inaugural edition of The SkunkWorks Challenge!
Like we had told you in a blog post before, Ethinos had made it to the Top 10 Finalists of The SkunkWorks Challenge, held by Times of India and afaqs! And the verdict is out! …
Ethinos makes it to the Top 10 in ‘The SkunkWorks Challenge’ by afaqs and Times of India!
Yes. We know that the headline does not tell you much! Because that’s what this blog post is for! So read on! Let’s start from the start! What is The SkunkWorks Challenge? It’s a brainwave …
6 Steps to optimize Online Lead Nurturing
Leads, Leads, LEADS! That’s the word you hear the most when it comes to B2B online marketing. As many marketers are now realizing, it’s not all about leads. The B2B sales process has put on …
Getting Social with your Product
Once upon a time I believed that if you had even a half decent product, it would market itself. And I was right then, but not anymore. Today, your product not only needs to be …
Effective Use of Social Media for Real Estate
Gone are the days when real estate marketing was restricted to traditional media. Real estate marketing has moved onto the digital space, especially social media over the last few years. But are realtors using social …
The Role of Colours in Infographics
Colours and combinations of colours effectively convey a number of different messages. So using the right colours in your infographic is an effective way of sending stronger messages online. But before we look into the …
A Silver Lining to Ethinos’ Campaign!
A little less than a year ago, when the Olympics were on, I remember the atmosphere in office being enthusiastic to the point of seeming crazy! Like I’ve mentioned in a previous blog post, working …
Snapshot of Digital India – May 2013
Digital media is coming of age in India; and it is now important for businesses to build awareness about their brands in both, the traditional as well as the digital marketplace. A number of brands …
How Twitter makes real time customer support a necessity rather than a choice
Owing to social media’s real time nature, consumers’ response time expectations have become highly demanding. While some of these expectations might be construed as unrealistic, there is a looming pressure on brands, businesses, and their …