Digital Marketing Insights

Owing to social media’s real time nature, consumers’ response time expectations have become highly demanding. While some of these expectations might be construed as unrealistic, there is a looming pressure on brands, businesses, and their …

How many times have you seen a tweet from a brand saying ‘RT to Win’? And how many times have you actually gone and retweeted the tweet in the hope of winning some goodies in …

When you think of social media platforms, Facebook and Twitter are the two giants that will most likely be the first ones to strike your mind. They have virtually become generic names for social networking! …

If you haven’t been tweeting away for your business yet, you might be missing out on a major opportunity.  Twitter, a micro-blogging platform that lets you express yourself in 140 characters is proving to be …