So you’ve planned the perfect digital marketing strategy. Placed the right ads on the right sites and got your target audience to click them. And now they’re on the landing page. Your company’s first interface …
When Facebook announced its new format of timelines for official brand/company pages, it received both, positive and negative reactions to the changes. However, inspite of the mixed response to the look and feel, most users …
If I got a rupee for every time I read ‘Content is King’, I’m sure I would’ve made enough be able to give up my job and live a dream life with no worries in …
If the latest Digital Media Snapshot of India is anything to go by, saying that digital media is booming in India would be quite an understatement! In three months, internet connections have grown by 20 …
When Facebook was launched in 2004, nobody thought that it would be a craze in itself. Being social had a different meaning altogether. Social meant ‘hanging out’ with people. In real. Facebook changed the whole …
Social media is a virtual world that everyone wants to be a part of. To network, to interact, to share opinions and do a lot more. Irrespective of whether the individual is a male or …
Google is one of the most popular and most searchable search engines in the world. It provides broad and fast results related to your searches. Many people modify their searches locally while looking for a …
If statistics are anything to go by, digital media in India is set to grow. And how! Internet, mobile connections, broadband connections have all grown by double digit percentage figures. It is also interesting to …
Think top level management has better things to do than be on social media? Think digital marketing strategy is usually relegated to the lower levels of management? Well; then you’ve got to think again! These …
Social media, through its very nature of being interactive and conversation based, makes a very strong case for itself when it comes to marketing products and services to consumers. However, if we were to look …