Digital Marketing Insights

Gartner projects organic search traffic could drop 50% by 2028. Not surprising, because people aren’t Googling like they used to, they’re now asking AI to just answer the question. ChatGPT, Gemini, and Google AI Overviews …

SEO isn’t dead. But the old way of doing SEO is starting to age fast. Google’s AI Overviews now reach more than 1.5 billion users every month, and one research found that users who see …

LLM SEO or now LLMO: How to Write and Optimise Content for Generative AI Results in 2025 Understanding LLM Optimisation and Generative AI Search As generative AI transforms content discovery, understanding how to optimize content …