Digital Marketing Insights

Google Analytics, provided by Google, is a free tool that one can use to track information about how visitors reach and interact with your website. Futhermore, Google Analytics also provides information about the demographics and …

Before venturing into any online business, it is very important to finalize on one content management system. Each content management system comes with its own set of pros and cons. It is better to evaluate …

You cannot just upload videos on YouTube and expect them to ‘Go Viral’. It’s no rocket science that YouTube is becoming a prodigious platform used by teeming millions. In today’s world, companies have to create …

2015 has been a thrilling year for Search Engine Optimization. The year saw the much-awaited Mobilegeddon update, which penalized websites that ignored mobile compliance, followed by a new quality algorithm for content and a bunch …

Whether we accept it or not, mobile is indeed the future of everything. Your smartphone will quickly become the easiest portal into your digital self. If you are solving a digital maze, the solution indeed …

Before reading further let me tell you upfront, this is an article that that debunks common myths and misconceptions about Social Media Marketing.In my experience there are certain misconceptions pertaining to social media that, I …

The tiger is up and roaring, and so is online India! India is taking fast, steady strides towards transforming itself into a digital nation. With the government inclined to adapt digitization and technology in the …

Imagine this! You are analyzing your website’s traffic information, and come to know that your monthly traffic has increased by 30% compared to last month, with 35% of the total traffic coming through image searches. …

As the year comes to a close, I thought it’s a good idea to a round-up of the important tips and insights we have learned and noticed along the way.  When it comes to Search …

Google has brought us a new search algorithm. This algorithm gives soul to the Google crawlers, and brings in the best search results; the ones we eagerly look for. The latest algorithm, ‘Hummingbird’ is rightly …