Supercare Dental & Cosmetics

Use of Local SEO Strategy to Drive Traffic and Leads in Key Locations

Capgemini Showcase

Objective

To establish a leading dental clinic chain in the NSW region, offering a comprehensive range of dental services across five strategic locations. By leveraging hyper-local targeting and a user-friendly landing page, we aimed to drive lead generation for the clinic and encourage potential clients to schedule appointments.

Approach

To establish a leading dental clinic chain in the NSW region, we implemented a comprehensive brand awareness campaign focused on:

  • Highlighting services and expertise : Showcasing the clinic's wide range of dental services and featuring esteemed doctors.
  • Impactful visual storytelling : Utilizing before-and-after creatives to maximize visibility and reach.
  • Targeted campaign structure : Structuring campaigns based on location-specific services to ensure relevance and effectiveness.
  • Hyperlocal targeting : Focusing on a 25-mile radius around each clinic to drive local appointment bookings.
  • Audience segmentation : Tailoring creatives and campaigns to engage distinct audience segments, avoiding overlap.

Results

The brand awareness campaign yielded impressive results :

  • Lead Generation : Generated 1,366 leads within three months, with a cost per lead of AUD 215.
  • Consistent Growth : Saw leads increase by 114% on average across all locations within three months.

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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