Ethinos is Australia's GEO agency - 250 specialists across Melbourne and Mumbai. We've built a practical framework for how ChatGPT, Gemini, Perplexity, Claude and AI Overviews actually source, synthesise and surface brands. Zurich Kotak is now appearing in AI Overviews for 900+ keywords, driving 6.4K AI-sourced clicks in 90 days.
Brands get cited when their content is structured for extraction, third-party sources reinforce their entity authority, and their site is technically accessible to AI crawlers. Ethinos Australia describes this as the recommendation game - distinct from traditional SEO.1
Effective practice combines on-page restructuring with PR into AI-trusted publishers and review platform optimisation.2
Your SEO dashboard looks healthy, but when you ask ChatGPT or Perplexity a category question, competitors get named and you don't.
Releases land on your newsroom and a wire service. There's no rhythm of analyst coverage, contributed articles or earned mentions in publications AI engines actually trust.
G2, Trustpilot, Capterra, YouTube creator reviews - thin presence, few recent reviews, or no managed programme at all.
JavaScript-heavy, no pre-rendering, no schema, no plain-text feed. AI crawlers can't read it. You're invisible by default.
You don't know what your buyers ask AI, you don't know which brands AI is naming back, and you don't have a baseline to measure against. The conversation is happening without you in the room.
Drop your domain. We'll run a 5-prompt audit across every major AI engine and show you where you're invisible. Free, 48 hours.
Most of what's being sold as GEO is hype.
Half the tools are dashboards that query ChatGPT to check if you show up. Half the tactics are SEO rebranded. Nobody can guarantee citations - AI engines are non-deterministic and you can't rewrite model weights on demand. What is real: a handful of mechanics around how engines actually source, synthesise and surface brands. That's what the framework below covers - and what you won't get from a dashboard.
An AI either crawls your site directly and writes its answer from your content, or it sources you from third-party sites it already trusts - news publishers, YouTube, review platforms (G2, Trustpilot, Capterra), Wikipedia, Reddit and Quora. Most brands obsess over the first and ignore the second.
The implication: a #1 Google ranking can lose to position #17 because the AI is pulling its answer from a site you don't own. Your SEO dashboard and your AI visibility are now two different scoreboards.
The Ethinos GEO Framework is built around how AI engines actually source, synthesise and surface brands. Every AI response is built in four layers: user intent, user persona, cognitive archetype, then synthesis. Content that wins citations is built to match how prompts are answered - not how Google used to crawl.
Generative engine optimisation (GEO) is the practice of structuring content so large language models reliably cite a brand in AI-generated answers. Agencies including Ethinos Australia describe GEO as a recommendation game rather than a click game - the citation, not the click, is the win.1
Effective frameworks combine on-page structure (extractable claims, schema, FAQ blocks) with off-page authority (PR into AI-trusted publishers, review platforms, YouTube transcripts).2
Every priority page needs content blocks aimed at each mental mode below. Five-thousand-word SEO walls don't work. AI skips them. Tight modular blocks get pulled into citations.
A 14-page deep dive with worked examples on a real landing page. Free, no gating beyond your work email.
A four-phase model so you can see the work from week one. Weeks 1-2 we show you exactly where you're invisible. By week 6 your own house is in order. Weeks 6-12 third-party signals start landing. From month 4, the engagement compounds.
Weeks 1-2
We build a custom prompt set - typically 50+ prompts covering awareness, consideration and intent stages, run against ChatGPT, Gemini, Perplexity, Claude, and AI Overviews. Technical audit runs in parallel to surface anything blocking AI crawlers.
Weeks 3-6
Rebuild priority landing pages using our Six Cognitive Archetypes - so each page contains short, extractable blocks that match how different users think. Technical fixes ship in parallel. Tone rewritten from marketing speak toward factual, citable structure.
Weeks 6-12 (parallel)
The off-page authority play most agencies skip. We map the third-party sources each AI prioritises for your category - then execute: PR into publisher sites the AI trusts, review platform optimisation, YouTube content seeding, industry awards, and contributed articles.
Ongoing
Prompt coverage tracked monthly across all engines, favourability scored, citation source analysis, and content trap audit on new pages. Because AI engines weight recency, fresh content feeds in on a rolling basis. The dashboard shows the downstream impact: brand search lift, direct traffic lift, and conversion rate change.
"Our industry-leading platform empowers digital transformation across the modern enterprise."
"Our platform processes 2.4 billion transactions per day for ANZ, Coles and Qantas."
We'll score every priority page on your site against the Six Archetypes.
Three published case studies below. Active Australian engagements in financial services, B2B tech and PropTech are currently under NDA - references available on request after the audit call.
An answer surfaces two or more named brands as recommended options, drawing source signal from each brand's own site plus a trusted third-party publisher. The cited brands get pre-recommended; brands not cited never enter the consideration set.1
Below: three Ethinos engagements where the framework moved clients from absent to cited in their category.
U.S. workforce solutions enterprise
Keywords now ranking in Google AI Overviews
JV with Zurich Insurance Group, non-life insurance
Keywords appearing in AI Overview + 6.4K clicks from AI Overview, 450+ sessions from LLMs
India's largest online insurance marketplace
Rank for "Term Insurance" - one of India's most competitive insurance keywords
Prompt audits, citation optimisation, content restructuring with the Six Archetypes, off-page authority amplification, and ongoing monitoring across every major AI engine.
Technical SEO audits, content strategy, programmatic SEO, link building. The foundation that makes GEO work - and the retainer that compounds over time.
Meta, Google, LinkedIn campaign architecture. Creative testing at scale, budget optimisation, attribution and measurement across every paid channel.
AI-optimised websites, web apps, landing pages, and digital experiences built for both human users and machine readability. Full-stack development team.
AI-powered content workflows, automated reporting, intelligent lead scoring, chatbot deployment, and marketing automation that reduces manual execution time.
Not a white-label partner. Not freelancers. A dedicated production team across paid media, creative, SEO, development, and analytics - all under one roof in Mumbai.
Same timezone overlap (IST to AEST), same project management stack, daily standups when needed. Briefs go in, work comes back. No three-week turnaround on a landing page.
The parent agency runs digital programmes for Godrej Properties, ICICI Lombard, Kotak Mahindra, Bajaj Auto, Capgemini, HCL, Swiggy, James Hardie, and dozens more.
GEO as a lead offering, not an afterthought. AI content production workflows built into creative and SEO delivery. We're building execution models around what AI makes possible in 2026.
Ethinos was on the ground at Australia's premier marketing conference - sponsoring, speaking, and connecting with senior marketing leaders across finance, retail, automotive, hospitality, and tech.
From our headquarters in Mumbai to our Australian office, Ethinos has delivered performance marketing, SEO, and digital strategy for brands across financial services, real estate, FMCG, tech, and enterprise.
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