PogoCycles

Increased +59% Revenue & +47% orders by leveraging Google’s PMax and Search Ads.

Objective

A leading Irish electric bicycle brand sought to optimize its e-commerce strategy to address declining order volume, enhance operational efficiency, and expand market reach across Europe. By improving user experience, conversion rates, and average order value, we aimed to overcome challenges and achieve sustainable growth for the brand.

Approach

To optimize its e-commerce strategy, the brand implemented a two-pronged approach:

Campaign Segmentation : Divided product categories into two groups to target and optimize campaigns more effectively.
Multi-Channel Marketing : Utilized PMax, Meta, and Google Search Ads to attract new customers and nurture existing ones.

Insights

This strategy led to the following positive outcomes :

Lower CPA : Achieved reduced cost per acquisition for Search Ads.
Increased Revenue : Generated higher revenue through targeted campaigns.
Improved ROAS : Boosted return on ad spend
Consistent Performance : Maintained similar CPA across different channels.

Results

The implementation of this strategy led to significant improvements in key performance indicators :

Revenue Growth : Achieved a 59% increase in total revenue due to machine learning and bid optimization.
Order Increase : Experienced a 47% rise in the number of orders.
Improved ROAS : Boosted return on ad spend by 10%.
Enhanced Conversion : Increased conversion rates among repeat users through Search Ads campaigns.

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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