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Boosting Conversion Rates and Reducing Cost Per Lead by 44%

Our Work
Capgemini Showcase

Objective

To enhance brand awareness, generate qualified leads, and drive conversions for government-backed NDIS and SDA properties, overcoming the challenge of low market recognition and impression share.

Approach

To achieve the objective, we implemented a targeted digital marketing strategy :

  • High-Intent Keyword Targeting : Launched Google Search Campaigns using keywords like "Invest in NDIS properties" and "SDA homes" to attract potential investors.
  • Impression Share Optimization : Focused on increasing impression share through continuous optimization and bid adjustments.
  • Rapid Growth : Increased impression share from less than 10% in August to over 26% by December.
  • Enhanced Visibility : Successfully positioned the brand as a prominent player in the NDIS and SDA property investment market.

Results

The targeted digital marketing strategy yielded significant results :

  • Cost-effective lead generation : Achieved a 44% reduction in CPL
  • Enhanced conversion and CTR : Saw a 262% increase in conversion rate and a 196% increase in CTR, indicating improved user engagement and interest.

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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