World's #1 producer of fiber cement building solutions

Improved Traffic, Brand Visibility and Business Growth

Objective/A Five-year Success Story :

For the past five years, Ethinos has partnered with the brand, leveraging our expertise to drive impactful results in the Australian market. Our collaborative journey is grounded in shared understanding and mutual growth. As we look ahead, we are excited to continue building on this strong foundation to achieve even greater successes together.

Approach

Optimizing Growth through SEO and Technical Integration

SEO Strategy : Implemented a comprehensive SEO strategy tailored for the brand, encompassing on-page optimization and strategic link-building to enhance visibility and drive organic traffic.
Technical Integration : Proactively identified and resolved technical issues on the website by collaborating closely with the development team, ensuring a seamless user experience and improved performance.
Competitor Analysis : Conducted in-depth research on local Australian competitors within the industry, identifying key gaps and opportunities for enhancing brand's online presence and market positioning.

Revenue Growth :

Achieved an increase in MQL downloads from the website

Traffic and Engagement :

Experienced significant growth in organic traffic for non-branded keywords, accompanied by improved average website rankings.

Brand Visibility :

Enhanced brand presence in Australia, evident from increased searches for "brand name" + target keywords.

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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