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World's #1 producer of fiber cement building solutions

3 Years of Digital Transformation, modernising the tech stack and data driven solutioning.

Over the course of 3 years, we led the comprehensive digital transformation for the brand, managing their website redesign, builder portal, data analytics, MarTech automation, and DevOps infrastructure modernization.

Our Work
Capgemini Showcase

Objective

The brand needed to digitally transform their business operations in Australia, website, builder portal, data analytics, MarTech automation and DevOps infrastructure over a 3-year period to stay competitive and meet evolving customer needs.

Approach

Optimizing Growth through SEO and Technical Integration

  • Website redesign and migration to Node.js and React : Modernized technology stack for better performance and scalability.
  • Built AWS QuickSight dashboards for marketing analytics : Enabled data-driven marketing decisions with self-serve analytics.
  • Facilitated design thinking and design sprints for UX innovation : Employed user-centric methodologies for continuous innovation.
  • Modeled DevOps infrastructure for CI/CD pipelines : Streamlined software delivery through automated DevOps processes.

Revenue Growth :

Achieved an increase in MQL downloads from the website

  • Intuitive website with seamless buyer journeys : Improved user experience leading to increased conversions.
  • Self-serve analytics for targeted marketing insights : Granular data visibility optimized marketing campaigns and spend.
  • Rapid prototyping for continuous innovation : Accelerated time-to-market for new digital products and features.
  • DevOps automation increasing efficiency : Faster, higher-quality software releases through automated pipelines.

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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