Registrations for the gamified contest in just 30 days
Objective
Increase awareness about Capgemini in the techie community
At tract the best talent from the community to engage with the brand through a gamified contest platform called tech challenge to identify the best programmers in the country
Build a potential recruitment pool for the company
Approach
Finding and targeting the right audience specific to niche skill sets like Adobe, Apache, Nodejs, etc.
Building personas for the audience, identifying the audience behavior, technology interests and background, seniority levels in each niche skill set and the channels they are active on
Social and media campaigns targeting niche segments to at tract the right audience sets to participate
Creating marketing possibilities from the future
We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.