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Bahamas Footwear

Doubling Organic Traffic and Scaling Amazon Sales by 15x

Our Work
Capgemini Showcase

Objective

To enhance Bahamas Footwear's e-commerce profitability by optimizing Seller Central operations, reducing advertising costs, and effectively targeting middle-funnel customers.

Approach

We employed a multi-faceted approach for Bahamas footwear to optimize its Amazon Seller Central strategy, focusing on:

  • Keyword Targeting : Utilized Amazon Sponsored Suite to target broad keywords, driving increased store traffic and conversions.
  • Sponsored Display Ads : Leveraged Sponsored Display Ads to reach in-market audiences and enhance brand awareness
  • Performance Analysis :Conducted in-depth business report analysis to assess ASIN-level performance and identify areas for improvement.
  • Campaign Optimization :Implemented dayparting and optimized placements to control CPC and maximize efficiency.
  • Brand Protection :Maintained brand protection while expanding reach through non-brand campaigns.

Results

By optimizing Amazon Seller Central strategy, we achieved significant results, including:

  • Vendor Central Success : Achieved a 59% increase in total revenue due to machine learning and bid optimization.
  • Seller Central Growth : Experienced a 47% rise in the number of orders.
  • Organic Traffic Increase : Boosted return on ad spend by 10%.
  • ROAS Improvement : Boosted ROAS from 0.50x to 1.90x.
  • Fulfillment Optimization : Strategically shifted fulfillment channels to maximize revenue on Seller Central.

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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