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Increase App Contribution in overall Revenue

Impact: Increases its App contribution of Revenue from 1% to 26% in 12 Months

Our Work

Objective

The Client Aims to boost the app’s contribution to overall revenue, which was standing at 1%

Approach

  • Leveraging Past Performance : Analyzing location-level performance data, we identified high-revenue regions from mobile web and launched location-level campaigns.
  • Strategic Targeting & Automation :Post GA4 setup, we built audience cohorts across the funnel, enabling effective retargeting of users who bounced off from the transaction.
  • Data-Driven Scaling :A/B testing of region-specific creatives helped us determine the best-performing formats and languages for each area, refining our creative strategy for maximum effectiveness.
  • Remarketing + Migration : Remarketing and migration campaigns, targeting users who started their journey on the website and guiding them to complete it on the app, have successfully increased app contribution.

Results

We have seen Revenue Contribution is increased from 1% to 26% in 12 Months and a drop in Cost/Transaction

  • 81% Reduction in CAC
  • 6% Increase in revenue from App in 6 months
  • 26% Increase in revenue from App in 12 months

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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