Free GEO Webinar
Free Webinar

Is AI recommending
your competitors?

30 minutes. The exact framework we use to get brands into AI answers - with live audits, real case studies, and steps you can take this week.

✓
60% of Google searches now handled by AI with zero clicks
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Why SEO #1 can lose to position #17 in AI recommendations
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The "content trap" framework for AI-extractable pages
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Live prompt coverage & favourability audit walkthrough
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AI traffic converts at 2x traditional organic
Benedict Hayes
Benedict Hayes
Co-founder & CEO, Ethinos
Ex-iProspect (Dentsu) - Ex-Sociomantic (dunnhumby) - 20+ Years in Digital
ChatGPT Google AI Overviews Perplexity Claude Gemini
GEO Webinar: AI Answering Prompts - From Intent to Impact
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In this webinar

What Benedict covers in
this session

01

The search landscape has flipped

ChatGPT is now a top-5 website globally. 60% of Google searches trigger AI overviews. 25% of search is moving to alternative AI platforms. Benedict walks through the data showing why traditional SEO traffic is in structural decline.

02

SEO #1 doesn't mean AI #1

A real case study where the #1 ranked SEO brand lost to position #17 in AI recommendations - because a competitor had stronger YouTube authority and third-party mentions. Rankings and AI citations are completely different games.

03

How LLMs decide who to cite

The two pathways into AI answers: direct crawling of your site, and third-party authority signals from publisher deals, review sites, and content platforms. Benedict breaks down what each AI engine prioritises differently.

04

The "content trap" framework

6 cognitive archetypes for structuring page content so AI can easily extract and synthesize it. Operator, system thinker, truth seeker, explorer, reassurance seeker, optimiser - and how to build content blocks for each.

05

Prompt coverage & favourability scoring

The two metrics that matter: are you showing up (prompt coverage), and are you being positioned favourably when you do? Benedict demos the audit dashboard Ethinos uses to track both across all major AI platforms.

06

Why AI traffic converts at 2x

Users arriving from AI have already done their decision-making in the conversation. The click is the last mile. Benedict shows why the traffic you do get from AI is dramatically more valuable - and how to measure the indirect effects on brand and direct traffic.

Who this is for

Built for marketing leaders
who move fast

✓ Heads of Marketing & CMOs
✓ SEO & Content Managers
✓ Growth & Performance Leads
✓ Financial services marketing
✓ SaaS & tech marketing
✓ Teams frustrated with their current agency

Ready to see where
you stand?

Get a free GEO audit. We'll query every major AI engine with your target prompts and show you exactly where your competitors are being recommended instead of you.

Watch the webinar first

Presented by Ethinos Australia

Execution-first digital marketing. GEO strategy from Melbourne, 250-person delivery engine from Mumbai. We don't present decks - we do the work. Senior strategy locally, scaled production globally, and a single team that owns the outcome end to end.

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15+Years delivering
200+Clients globally
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