{"id":846,"date":"2013-07-17T10:16:42","date_gmt":"2013-07-17T10:16:42","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=846"},"modified":"2013-08-02T11:38:40","modified_gmt":"2013-08-02T11:38:40","slug":"ethinos-makes-it-to-the-winners-list-of-the-inaugural-edition-of-the-skunkworks-challenge","status":"publish","type":"post","link":"https:\/\/ethinos.com.au\/blog\/ethinos-makes-it-to-the-winners-list-of-the-inaugural-edition-of-the-skunkworks-challenge\/","title":{"rendered":"Ethinos makes it to the Winners\u2019 List of the inaugural edition of The SkunkWorks Challenge!"},"content":{"rendered":"<p><a href=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/07\/ethinos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-847\" alt=\"afaqs award winner\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/07\/ethinos.jpg\" width=\"601\" height=\"767\" srcset=\"https:\/\/ethinos.com.au\/blog\/wp-content\/uploads\/2013\/07\/ethinos.jpg 601w, https:\/\/ethinos.com.au\/blog\/wp-content\/uploads\/2013\/07\/ethinos-235x300.jpg 235w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/a><\/p>\n<p>Like we had told you <a href=\"http:\/\/www.ethinos.com\/blog\/2013\/07\/12\/ethinos-makes-it-to-the-top-10-in-the-skunkworks-challenge-by-afaqs-and-times-of-india\/\">in a blog post before, Ethinos had made it to the Top 10 Finalists of The SkunkWorks Challenge<\/a>, held by Times of India and afaqs!<\/p>\n<p>And the verdict is out! We\u2019ve made it to the Winners\u2019 List!<\/p>\n<p>14<sup>th<\/sup> and 15<sup>th<\/sup> of July saw two of our team members at their resourceful best, as they coordinated and worked out details to put together a digital marketing campaign for Organ Donation Day. It was a seemingly simple brief; but actually turned out to be one that kept our team on their toes and saw them work on it till the wee hours of morning!<\/p>\n<p>Endless phone calls, arguments, emails, discussions, images, designs, media plans later; we finally had a campaign that made its mark and got us on the Winners\u2019 List of The SkunkWorks Challenge\u2019s inaugural edition.<\/p>\n<p>It was a good opportunity to connect with peers, share thoughts and ideas; and the final presentations threw up some very interesting perspectives on effective <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/digital-strategy.html\">digital marketing strategy<\/a>. Even the judges\u2019 feedback proved useful in terms of insights on what we must and must not stick to, as we work in the future.<\/p>\n<p>The positive result within just 24 hours has got us thinking!<\/p>\n<p>We are wondering if this is a good practice to adopt even in our daily operations as a <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\">digital marketing company<\/a>. Get small groups of people to isolate themselves, be away from the office, and put their heads together to come up with pitches, ideas, contests, infographics; pretty much everything we might need at one day\u2019s notice!<\/p>\n<p>Considering how clients always need deliverables URGENTLY, they are bound to be a happy lot!<\/p>\n<p>And fun for us too! Work accompanied by a break from the same desk, chair, and coffee? Seems legit!<\/p>\n<p>What do you think? Worth an attempt? Will this approach work in a social media agency?<\/p>\n<p>Stay tuned; so you\u2019ll know when we post our experience with this!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like we had told you in a blog post before, Ethinos had made it to the Top 10 Finalists of The SkunkWorks Challenge, held by Times of India and afaqs! And the verdict is out!<a class=\"moretag\" href=\"https:\/\/ethinos.com.au\/blog\/ethinos-makes-it-to-the-winners-list-of-the-inaugural-edition-of-the-skunkworks-challenge\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/comments?post=846"}],"version-history":[{"count":4,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/846\/revisions"}],"predecessor-version":[{"id":892,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/846\/revisions\/892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/media\/847"}],"wp:attachment":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/media?parent=846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/categories?post=846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/tags?post=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}