Another great advantage of using LinkedIn Company Pages? They can help you attract talent to your company. With Career Pages<\/a>, you can advertise your job opportunities as well as provide anyone interested in your business a look into life inside your company and what it means to work for you.<\/p>\n Here\u2019s how to make the most of your LinkedIn Company Page:<\/p>\n It doesn\u2019t really matter what social network we\u2019re talking about \u2013 visual content is essential to a successful social media strategy. From the visual content you need for your account \u2013 such as profile banners \u2013 to the content you share on your Page or Showcase Pages, you need to consistently create and share visual content.<\/p>\n For example:<\/p>\n To help with the process, you can use tools to help; one such tool is Canva<\/a>, which you can use to create various types of visual content:<\/p>\n They have numerous templates for each type of design; to create your own image (or infographic\/banner\/etc.), all you have to do is select the design you want, pick a template and then start customizing it: search for photos that you can use (there\u2019s a built-in search engine for both free and paid photos), customize the text and font, add icons and illustrations, and much more.<\/p>\n It\u2019s quite easy to get the hang of and you can use it to create pretty much any type of visual content you can think of, for LinkedIn.<\/p>\n As with any social network, it\u2019s important to manage your account every day, post new content daily and monitor your Page for any comments or mentions that need responding to.<\/p>\n To help with this, you can use a management tool that helps you save time and boost your LinkedIn marketing results; for example, Agorapulse<\/a>.<\/p>\n You can use it to fully manage your LinkedIn account (along with any other accounts on other popular social networks), collaborate with a team, and plan and schedule all your LinkedIn content.<\/p>\n The tool also has some very useful time-saving features. To start with, you have a social inbox where you can check all of your LinkedIn messages and respond to them; you\u2019ll be able to see a full list of your conversations with that person so that you\u2019ll be informed when responding to them. Plus, you can \u201csave replies\u201d to help you respond faster to mentions\/comments.<\/p>\n For example, one way you can use this is to write several \u201cthank you\u201d replies that you can use whenever you get a nice, complimentary comment; you can even auto-mention that person\u2019s name to make sure they see your reply:<\/p>\n You can also plan and schedule your updates (there\u2019s a built-in social media calendar as well, for visualizing your content calendar and helping you plan) and queue them to be published and republished automatically. And finally, you get access to analytics and can easily create reports for LinkedIn performance.<\/p>\n Another great solution for managing your LinkedIn account is Buffer<\/a>; you can use it for planning and scheduling your LinkedIn updates (as well as for other social networks), for responding to comments and to check your analytics.<\/p>\n Buffer is particularly well-known for its scheduling features; it\u2019s super easy to set up and plan your updates: you just have to set the times you want to publish and then add the content you want published. The tool will then automatically publish all of this content for you.<\/p>\n Plus, you can also get the browser extension so that you can easily schedule content as you see it online.<\/p>\n If you work with a team, it\u2019s also worth mentioning that you can add several team members to your account to help you manage it. You can also get Buffer Reply in order to be able to engage and respond to comments easily and swiftly.<\/p>\n I\u2019ve talked about content creation and LinkedIn management; now, I want to focus on the social selling aspect of LinkedIn and the powerful lead generation<\/a> tool it is.<\/p>\n Because from a B2B standpoint, LinkedIn is absolutely filled with opportunities \u2013 you just need to reach out and grab them.<\/p>\n One of the ways to \u201cgrab them\u201d is to leverage a tool like Dux-Soup; for starters, you can use it to automate prospecting tasks: view numerous LinkedIn profiles at the same time and send them automated and personalized messages.<\/p>\n Additionally, you can also use it to help manage your LinkedIn prospects; the tool will allow you to leave notes and tags directly on the profile you\u2019re viewing, which you can later search through:<\/p>\n Then, you can download prospects\u2019 profile details and easily upload them to your CRM tool<\/a> to help you manage your leads more effectively.<\/p>\n LinkedIn \u2013 and LinkedIn Company Pages \u2013 can be extremely powerful tools for businesses of all shapes and sizes. They help you reach a wider audience, improve your search engine optimisation, help you generate more leads for your business and even more and better employees for your business.<\/p>\n But in order to make the most of your LinkedIn Company Page, make sure to be an active user and monitor its activity every day to respond to comments and mentions, create and publish new content and leverage tools that will help you get the most out of your LinkedIn Page.<\/p>\n","protected":false},"excerpt":{"rendered":" Do you have a LinkedIn Company Page for your business? And if the answer is No\u2026should you have one? LinkedIn might not be the biggest or coolest of social networks, but from a businesses\u2019 perspective, …<\/a><\/p>\n","protected":false},"author":153,"featured_media":3893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,242],"tags":[],"class_list":["post-3887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-social-media-services"],"_links":{"self":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/3887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/comments?post=3887"}],"version-history":[{"count":1,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/3887\/revisions"}],"predecessor-version":[{"id":3894,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/3887\/revisions\/3894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/media\/3893"}],"wp:attachment":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/media?parent=3887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/categories?post=3887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/tags?post=3887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Create LinkedIn content with Canva<\/h3>\n
\n
![\"\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2019\/01\/visual1.jpg\")
<\/p>\nManage and grow your account with Agorapulse<\/h3>\n
![\"\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2019\/01\/visual2.jpg\")
<\/p>\n![\"\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2019\/01\/visual3.jpg\")
<\/p>\nBuffer<\/h3>\n
![\"\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2019\/01\/Buffer.jpg\")
<\/p>\nDux-Soup<\/h3>\n
![\"\"](\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2019\/01\/Dux-Soup.jpg\")
<\/p>\nConclusion<\/h3>\n