{"id":1206,"date":"2014-05-12T10:22:47","date_gmt":"2014-05-12T10:22:47","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=1206"},"modified":"2014-05-13T06:31:21","modified_gmt":"2014-05-13T06:31:21","slug":"5-digital-marketing-tricks-you-can-learn-from-narendra-modis-digital-campaign","status":"publish","type":"post","link":"https:\/\/ethinos.com.au\/blog\/5-digital-marketing-tricks-you-can-learn-from-narendra-modis-digital-campaign\/","title":{"rendered":"5 digital marketing tricks you can learn from Narendra Modi\u2019s digital campaign"},"content":{"rendered":"

You must have seen images of political leaders flashing on your Facebook timeline, banner ads popping up on any website that you visit, topics favouring a party or a leader trending all day on Twitter. All these activities are too mainstream to catch the attention of the target audience. But many would have missed a smartly executed digital marketing campaign<\/a> by Narendra Modi using Twitter.<\/p>\n

\"Narendra<\/a><\/p>\n

Many Twitterites were surprised to see a message from Narendra Modi\u2019s account in their Twitter inbox (Direct Message). The message urged people to go out and exercise their right to vote, and was followed by a link. On clicking the link the users were directed to the following landing page.<\/p>\n

Following are the 5 highlights of Modi\u2019s campaign:<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 Personalized messaging<\/strong>: The message started with a personal salutation to the Twitter account holder. The message encouraged the user to cast his\/her vote on the voting day, but didn\u2019t push him to vote for any particular party. The party brand elements were placed on the landing page, so there was no chance that the audience gave it a miss.<\/p>\n

\"Narendra<\/a><\/p>\n

2)\u00a0\u00a0\u00a0\u00a0\u00a0 Geo-targeting:<\/strong> Another striking factor of the campaign was its timing. The message was sent a day before the polling day, from where the user hailed. For example, if the user was from Mumbai (polling day: 24th<\/sup> April), he received the message a day before, i.e. 23rd<\/sup> April. This activity projects how efficiently the geo-targeting mechanism was put to use in the campaign.<\/p>\n

3)\u00a0\u00a0\u00a0\u00a0\u00a0 Influencer outreach:<\/strong> Not everyone was privileged to receive this personal message from NaMo\u2019s official account. Only users who had a strong presence on the micro site saw this message in their inbox.<\/p>\n

4)\u00a0\u00a0\u00a0\u00a0\u00a0 Share it with others:<\/strong> The landing page had various tabs, wherein the user could share the page on various social platforms like Facebook and Twitter or could mail it to someone using Outlook and Gmail. Also there was a provision to add the polling day as a reminder to the Outlook calendar, which many working professionals would have found useful.<\/p>\n

\"Narendra-modi<\/a><\/p>\n

5)\u00a0\u00a0\u00a0\u00a0\u00a0 Smart Linking<\/strong>:<\/b> The landing page also contained links to other BJP marketing campaigns like Mission272, and tabs to social media platforms.<\/p>\n

\"Narendra<\/a><\/p>\n

There are many \u201ctake-aways\u201d for digital marketers from this particular campaign, which they can replicate for their clients or organizations.<\/p>\n

To know what the political parties and politicians have been doing online, check out our blog on Tracking the online political chatter \u2013 March-April 2014<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You must have seen images of political leaders flashing on your Facebook timeline, banner ads popping up on any website that you visit, topics favouring a party or a leader trending all day on Twitter. …<\/a><\/p>\n","protected":false},"author":22,"featured_media":1210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,11],"tags":[336,210,214,216,215,212,211,334,213],"class_list":["post-1206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","tag-digital-marketing","tag-elections-2014","tag-geo-targeting","tag-lok-sabha","tag-modi","tag-namo","tag-narendra-modi","tag-social-media-marketing","tag-twitter-direct-message"],"_links":{"self":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/1206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":7,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"predecessor-version":[{"id":1223,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/1206\/revisions\/1223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/media\/1210"}],"wp:attachment":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}