{"id":1050,"date":"2013-10-08T06:20:15","date_gmt":"2013-10-08T06:20:15","guid":{"rendered":"http:\/\/www.ethinos.com\/blog\/?p=1050"},"modified":"2013-10-08T06:20:15","modified_gmt":"2013-10-08T06:20:15","slug":"spreading-book-love-on-pinterest-a-case-study","status":"publish","type":"post","link":"https:\/\/ethinos.com.au\/blog\/spreading-book-love-on-pinterest-a-case-study\/","title":{"rendered":"Spreading Book Love on Pinterest &#8211; A Case Study"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/slidesha.re\/14XiuVg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1051\" alt=\"Hachette India Pinterest Contest Case Study\" src=\"http:\/\/www.ethinos.com\/blog\/wp-content\/uploads\/2013\/10\/Hachette-India-Pinterest-Contest-Case-Study.jpg\" width=\"632\" height=\"476\" srcset=\"https:\/\/ethinos.com.au\/blog\/wp-content\/uploads\/2013\/10\/Hachette-India-Pinterest-Contest-Case-Study.jpg 632w, https:\/\/ethinos.com.au\/blog\/wp-content\/uploads\/2013\/10\/Hachette-India-Pinterest-Contest-Case-Study-300x225.jpg 300w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/a><\/p>\n<p>\u201cThe love of learning, the sequestered nooks,<br \/>\nAnd all the sweet serenity of books\u201d<br \/>\n\u2015 Henry Wadsworth Longfellow<\/p>\n<p>Everyone who loves books and reading can relate to this couplet; and on Hachette India\u2019s social presence, we were interacting with more than 25,000 book lovers.<\/p>\n<p>And our aim was to get them to engage with Hachette India on Pinterest, just like they did on Facebook and Twitter.<br \/>\nConsidering Hachette India\u2019s brand new presence on Pinterest as well as Pinterest\u2019s low penetration levels in India, in general and it\u2019s strict regulations with respect to contests, it was quite a task coming up with an interesting contest.<\/p>\n<p>So we chose to keep it simple; and go with what our target audience loved most.<\/p>\n<p>We decided to spread the love for books and get participants to share pictures of what they prided themselves on; their bookshelves. The response was tremendous!<\/p>\n<p>In addition to a 100% increase in the number of followers; the contest achieved 120+ entries, multiple entries from the same participants, interactions among participants, and original user-generated content that we could leverage on other platforms.<\/p>\n<p>For more details on what Pinterest\u2019s contest regulations are, how we went about the process, why the contest was successful, and what it did for the brand; you can take a look at our case study on <a href=\"http:\/\/slidesha.re\/14XiuVg\">http:\/\/slidesha.re\/14XiuVg<\/a>.<\/p>\n<p>Have you integrated Pinterest in your <a href=\"http:\/\/www.ethinos.com\/digitalmarketing\/digital-strategy.html\">digital marketing strategy<\/a> yet?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe love of learning, the sequestered nooks, And all the sweet serenity of books\u201d \u2015 Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India\u2019s social presence,<a class=\"moretag\" href=\"https:\/\/ethinos.com.au\/blog\/spreading-book-love-on-pinterest-a-case-study\/\"> &#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":1051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,11],"tags":[182,181,184,183],"class_list":["post-1050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","tag-pinterest-digital-marketing-strategy","tag-pinterest-case-study","tag-pinterest-contest","tag-pinterest-for-brands"],"_links":{"self":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":3,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/1050\/revisions"}],"predecessor-version":[{"id":1054,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/posts\/1050\/revisions\/1054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/media\/1051"}],"wp:attachment":[{"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ethinos.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}